Analisa SWOT dalam bisnis

SWOT  Analysis

1. What is SWOT Analysis ?
2. What the elements of SWOT Analysis  ?
3. What the benefit we use the SWOT Analysis  ?
4. What the simple rules for SWOT Analysis  ?
5. What the limitation of SWOT Analysis  ?

Answer :

SWOT Analysis

1)      SWOT Analysis is a planning strategy to understanding what our business Strength, Weakness, Opportunity, and Treat. Utilize our strength to handle our weakness and utilize our strength to get opportunity and utilize our strength to make strategy to finish what the threat we get.

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

SWOT Analysis can be used to "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool. You can also use it to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position.

2)      The element of SWOT Analysis are

a.      Strengths:

• What advantages does your organization have?
• What do you do better than anyone else?
• What unique or lowest-cost resources can you draw upon that others can't?
• What do people in your market see as your strengths?
• What factors mean that you "get the sale"?
• What is your organization's Unique Selling Proposition   (USP)?

b.     Weaknesses:

• What could you improve?
• What should you avoid?
• What are people in your market likely to see as weaknesses?
• What factors lose you sales?

c.      Opportunities:

• What good opportunities can you spot?
• What interesting trends are you aware of?

d.     Threats

• What obstacles do you face?
• What are your competitors doing?
• Are quality standards or specifications for your job, products or services changing?
• Is changing technology threatening your position?
• Do you have bad debt or cash-flow problems?
• Could any of your weaknesses seriously threaten your business?

Strength and  Weakness  the internal environment - the situation inside the company or organization

Opportunity and Threats the external environment - the situation outside the company or organization

3)      Benefits of SWOT Analysis

The main advantages of conducting a SWOT analysis is that it has little or no cost - anyone who understands your business can perform a SWOT analysis. You can also use a SWOT analysis when you don't have much time to address a complex situation. This means that you can take steps towards improving your business without the expense of an external consultant or business adviser.

Another advantage of a SWOT analysis is that it concentrates on the most important factors affecting your business. Using a SWOT, you can:

• understand your business better
• address weaknesses
• deter threats
• capitalys  on opportunities
• take advantage of your strengths
• develop business goals and strategies for achieving them

4)      The simple rule of SWOT

The post offers simple rules for a successful SWOT analysis:

1. Be realistic about the strengths and weaknesses of your organization
2. Distinguish between where your organization is today and where it could be in the future
3. Be specific. Avoid gray areas.
4. Always analyze in relation to your competition and whether you are better or worse
5. Keep your SWOT short and simple; avoid unnecessary complexity and over analysis
6. Don’t list an opportunity if the same opportunity is available to competitors
7. Don’t list a strength if your competitors also has it.

5)      The Limitation of SWOT

When you are conducting a SWOT analysis, you should keep in mind that it is only one stage of the business planning process. For complex issues, you will usually need to conduct more in-depth research and analysis to make decisions.

Keep in mind that a SWOT analysis only covers issues that can definitely be considered a strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or two-sided factors, such as factors that could either be a strength or a weakness or both, with a SWOT analysis (e.g. you might have a prominent location, but the lease may be expensive).

A SWOT analysis may be limited because it:

• doesn't prioritise issues
• doesn't provide solutions or offer alternative decisions
• can generate too many ideas but not help you choose which one is best
• can produce a lot of information, but not all of it is useful.

http://www.mindtools.com/pages/article/newTMC_05.htm

http://www.baldrige.com/criteria_strategicplanning/7-rules-for-an-effective-swot-analysis/

http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/benefits-limitations-swot-analysis